Everyone recognizes big names when they see them but most smaller businesses don’t understand how those brands got to where they are and why branding was such an important step for them.
When you’re just starting out it may seem like a daunting task. Branding has been viewed as just another item to add to your to do list or something that’s going to cost you more money. Maybe you’re not good at it or don’t know where to start.
Building your brand shouldn’t be placed on the back burner. It’s an investment, an investment in yourself and your business. Your clients and customers need to know who you are, what you have to offer and where to find you. Your brand can do all of these things.
The benefits of branding your business definitely outweighs the few additional tasks on your list or the money spent.
Branding your business serves many purposes from brand recognition, setting yourself apart from competition and creating consistency that your customers rely on.
We’ve all been out in foreign territory. You know, when you’re away from home not familiar with your surroundings. Suddenly you get that sense of relief when you find a familiar item at the convenience store or see a sign for a restaurant you like.
That sense of relief you feel is thanks to branding. That company spent some time and money to make sure you would remember them and would seek them out. Good brands are able to form a connection with customers on an emotional level. When customers feel good purchasing your products or engaging with your company then you know your branding has done it’s job and hopefully one day that customer will refer more customers your way.
Many markets today have a lot of competition amongst companies. Your brand will set you apart from the crowd. You’ll will become familiar to your customers and you will build brand loyalty among them.
Brand loyalty is so important in today’s world, where new options are around every corner. Customers have options of shopping in physical stores and restaurants or ordering everything from the internet, from around the world not just your neighborhood.
Your brand needs to stand out and pull your clients in and once you have your following you don’t want to lose them. You need to be able to provide exceptional products or services every step of the way to keep your loyal following.
Having a clear and concise brand allows customers to understand you and they will know what to expect every time they make a purchase. If customers have a great experience when interacting with your brand they will be inclined to use or purchase again assuming that the experience will be the same.
Your brand is a promise to customers and clients stating that you work in a certain manner and offer exceptional products or services and sometimes both. You’re now held responsible and don’t want to let your lessen your customers expectations. Consistency is key.
By creating your brand you’re helping your company stay focused.
You end up creating missions for your company.
Envisioning the future of your company.
Clients will come to you because they like your products or like what you stand for. Those clients will continue to come back giving you more business and if you’ve done a good job those clients will eventually spread the word to friends and family. All of these people will be following you and what you stand for as a company, your brand!
Your brand will give your company a value that cannot be monetized. So what are you waiting for? Start branding!