We all know how important social media is to any business, big or small. But do you find yourself sitting there wondering how some of these businesses have such great content?
It doesn’t matter the size of your business; you don’t have to have a lot of money to hire someone to create the page for you. Anyone can have a great social media presence. It’s just knowing and understanding the tricks of the trade and you will see your pages growing in engagement before your eyes. After all, your main goal should be creating engagement within your page not your number of followers.
Know your business
This might seem obvious, especially if you’re managing the social media for your own small business. Creating a good strategy begins with truly knowing your business, looking at your mission statement, why you created your business and how you plan to solve a specific problem for people. You need to dig deep so you know what message you want to send out with each of your posts.
Once you have this figured out you need to look at your target audience. Who are you talking to? Who are you trying to reach with this message? The way you get your message across is highly dependent on your business and your audience. Now you can decide if your message and images should be professional and to the point, a little fun and lively or somewhere in between.
Create a content calendar
Many people that I know post to social media each day, directly from their phone and don’t plan their posts out. This may work for some people but it’s very time consuming. Creating a content calendar will help to keep you on track with your message and it allows you plan and schedule out a week or months’ worth of posts at a single time. Hootsuite has a great article to help you layout your content calendar, I recommend that you set aside a good hour or two to look at your content calendar each month and create your posts. There are many tools available that allow you to schedule posts to multiple platforms, such as Hootsuite or Buffer. Tailwind is a good alternative for Instagram and Pinterest users.
A lot of people think that scheduling their posts makes them feel as though it’s not personal. If you create posts that are very stoic then yes, this could be true but your posts should be on par for your audience and mission. And just because you’re scheduling posts doesn’t mean that you can’t throw in random on the go posts from your phone when something relatable pops up. Stories on Facebook and Instagram are also a great place to personalize your account without interfering with your strategy since these are only around for 24 hours.
If you’re on a visual platform such as Instagram or Pinterest or even when you’re sponsoring posts you may want to create a post that looks branded. Create three or four templates for these posts. Having a variety of templates to choose from allows you to cycle through them so your page doesn’t look the same all of the time. When you want to make a branded post, you can find your templates, place your image and edit the text and you’re ready to go. This concept can save you a lot of time in the long-run and it creates a cohesive look that will make it recognizable to your followers.
Creating the right social media strategy for your business can be difficult. With the right tools and a little know-how you can create a strategy that gets your message across and makes your followers want to learn more.