Branding

  • 3 Ways to Create a Sustainable Brand

    It’s a new year and a great time to take a look at your brand and make sure it’s who you want to be and who your clients expect you to be.

    Sustainability within a brand is something that consumers have slowly been seeking out. Since COVID-19 and the slow economic recovery many consumers have grown increasingly conscious of their favorite brands stance from a social and environmental standpoint.

    Understanding where you stand from a business perspective and where your target audience sees you, will help you create a clear and cohesive brand image in the coming year.

    Many businesses had to pivot last year to continue their growth an although change can bring its share of problems it’s important to stay adaptable. Below are a few things your business can do to remain strong in 2021.

    Tailor your brand message

    First you have to understand your audience, who is buying your products or services? 

    This group could vary and you may need to make a couple different branding messages to send out and this could vary depending on the platform that you send it out to. Your Facebook audience is or can be very different from your Instagram audience and your email list may include parts of both groups and additional members. 

    Speak to the audience you’re delivering to and don’t lump them all together. It’s important that they form a connection with your brand. Sustainability might be a very sensitive subject to them, make sure you provide them the assurance they’re seeking.

    Not all issues are created the same

    Consumers are very aware of social and environmental issues plaguing us right now. Depending on your industry, consumers are looking for recycled materials, no harmful chemicals, reusable packaging. Consumers also like to know how you give back to the world, are you planting trees, helping within your local community?

    If your business is on a national or even world-wide level you’ll also want to take notice to each geographic location. Each area may require slightly different branding messages. Do your research, it will pay off in the long run.

    Be transparent

    We know these issues are top of mind for many of our clients, don’t make them search for the answers. 

    When I think of a company that is doing this well, Chipotle comes to mind. During the month of December I received a couple different emails telling me just how they’re giving back, how they use recycled goods, how many people and countries they have helped. They told me where they source their food from and how good it is for me. 

    They didn’t have to do this, they didn’t have to email all of their subscribers and members to tell them but they knew how important it is to their members. All of this helped with their transparency. It served as a friendly reminder why we continue to eat their and choose their fast casual restaurant over others.

    Make a difference

    Now is the time to take action, the sustainability movement isn’t going anywhere anytime soon so the sooner you embrace it the better off your business will be. Start taking notes of what your business is currently doing and what it might be able to do better. Then share that news with your clients, whether it be via email like Chipotle, through social media or even create a blog post.

  • Creating Your Marketing Strategy

    Wow, we were all really thrown a curveball over the past couple of weeks! This is getting everyone out of their routine and shaking us up a bit. 

    I’m here to tell you, don’t let it get you down!

    I’m a silver linings kind of person and I believe that everything happens for a reason. So how…

  • Define Your Color

    When people ask me what my favorite color is, it’s always hard for me to answer. I love so many colors because I see a purpose for all of them. 
    When I paint, I only buy the primary colors and black and white. Every color in my paintings are mixed from those five tubes. Each color…

  • How-To Create A Great Social Media Strategy

    We all know how important social media is to any business, big or small. But do you find yourself sitting there wondering how some of these businesses have such great content? 
    It doesn’t matter the size of your business; you don’t have to have a lot of money to hire someone to create the page for…

  • What To Do With Those Old Blog Posts

    If you’re a business that has been around for any length of time then you probably have quite a library of blog posts on your website. Some good, some not so good.
    During the 90’s and early 2000’s, we as blogger’s, used a different strategy of quantity over quality. Blogs were also written with keyword stuffing…

  • Gwen Erin Natural Fibers – Web Redesign

    As any business grows and time passes they all find themselves needing to keep up with trends and making sure their presence either on the internet or in physical locations stays current. Gwen Erin, of Gwen Erin Natural Fibers, found herself in that position. Gwen was running an amazing little shop in Hubbard filled with…

  • 4 Easy Steps To Create A Website

    Starting a business or a blog can be daunting but building your own website to go along with your new venture can sometimes be just as discouraging.

    When you’re just starting out it seems like your money is going out all of the windows all at once and you’ll find yourself trying to cut corners where…

  • Branding Your Business

    As a designer I tend to read a lot of different articles from a lot of sources to stay on top of trends but there’s one trend that just makes me cringe. I know most industries struggle with this but the rise of technology and the ease of entry has really lessened the value placed…

  • Top 3 Reasons To Brand Your Business

    Everyone recognizes big names when they see them but most smaller businesses don’t understand how those brands got to where they are and why branding was such an important step for them.

    When you’re just starting out it may seem like a daunting task. Branding has been viewed as just another item to add to your to…