Mar 30 2020
Wow, we were all really thrown a curveball over the past couple of weeks! This is getting everyone out of their routine and shaking us up a bit.
I’m here to tell you, don’t let it get you down!
I’m a silver linings kind of person and I believe that everything happens for a reason. So how do we look at the positive and make things work for us during a time like this?
Many industries are slow right now, heck some have come to a standstill. We get it. It’s scary. But this will come to an end and we will be able to go back to living our lives normally hopefully sooner rather than later.
What will your new normal look like??
If you take the proper steps now you could come out on top. Look at this time as a blessing in disguise. This is the perfect time to start looking at your business plan. Are you still on track with your goals? Are there projects that kept getting pushed to the back burner? Now is the time to assess these things. This is a great time to plan out your marketing strategy for the future of your business.
Many businesses are so busy with their day to day responsibilities that marketing in the way of website design, product brochures and social strategies often get pushed to the side. You may know that you need a website or need to update your website but the thought of taking that on can be daunting. It can really zap your time and energy quickly.
We recommend that you sit down and list the items that you’ve been meaning to get to, then rank them in order of most important. Tackle each of these items one by one or reach out to people or businesses that might be able to help.
There are many businesses, like ours, who offer a free consultation to help you recognize your goals and portray them to your customers. We are currently offering our free consultations to get you thinking and preparing with no obligation to work with us or knowing your project won’t be moving forward for another month or two, once things clear up.
Here are a few tips from us to help with your marketing strategy brainstorming:
Do you have a web presence? If you do is it mobile friendly? These are two musts for any business in today’s world.
If you do have a website we recommend that you reevaluate your website once a year to make sure your message in on par with your business goals and vision. If you have a good website you should only have to do a major overhaul every couple of years to stay with current trends and to keep things fresh.
If you’re thinking about creating a new website or you’re ready to make a major change to your website you need to think about the purpose of your website.
- Are you looking for something informational for your clients and customers?
- Maybe event a blog?
- Do you need a customer portal?
- What about an e-commerce site?
- What will your call to action (CTA) be?
- Do you want to generate leads from your website?
You need to break things down little by little. Plan out the pages that would be beneficial to your target audience. What will get them to visit your site and how will you keep them there?
Social content is constantly changing, you need new material on a consistent basis. Do you know how you’ll achieve this?
When you’re putting together social content it’s good to look at things happening with your business that your audience will want to hear about. Like, if you have a new launch coming up. You need to create engaging material that will keep your audience wanting more. You also want your audience to feel special and that you truly care about them. Ask questions, post surveys, post relatable stories and tips to share.
Think back to what differentiates you from your competition. You have valuable information that your audience wants to hear about! Share it!
One tool that is very important for your social content strategy is a good scheduling app. You can’t post every post as you think of them. Well, you could but it’s going to drain your time even more. Don’t get us wrong, you still need to engage and be present but it’s good to have something scheduled out.
The app that we’re loving right now is Tailwind, because it allows us to post to Pinterest and Instagram easily. However, there are many other great apps out there that we’ve also used and use concurrently like Hootsuite, Later, and Planoly. Find one that works for you. Everyone’s needs are different and each app works slightly differently.
If you would like to discuss your marketing plan further, need someone to bounce ideas off of or looking to pass this task off of your desk and onto someone else contact us. We would love to discuss your business and help you figure out how to launch it further once we come out of this pandemic.
Nov 19 2019
When people ask me what my favorite color is, it’s always hard for me to answer. I love so many colors because I see a purpose for all of them.
When I paint, I only buy the primary colors and black and white. Every color in my paintings are mixed from those five tubes. Each color…
Jul 25 2019
We all know how important social media is to any business, big or small. But do you find yourself sitting there wondering how some of these businesses have such great content?
It doesn’t matter the size of your business; you don’t have to have a lot of money to hire someone to create the page for…
Jul 08 2019
If you’re a business that has been around for any length of time then you probably have quite a library of blog posts on your website. Some good, some not so good.
During the 90’s and early 2000’s, we as blogger’s, used a different strategy of quantity over quality. Blogs were also written with keyword stuffing…
Oct 12 2017
As any business grows and time passes they all find themselves needing to keep up with trends and making sure their presence either on the internet or in physical locations stays current. Gwen Erin, of Gwen Erin Natural Fibers, found herself in that position. Gwen was running an amazing little shop in Hubbard filled with…
Sep 13 2017
Starting a business or a blog can be daunting but building your own website to go along with your new venture can sometimes be just as discouraging.
When you’re just starting out it seems like your money is going out all of the windows all at once and you’ll find yourself trying to cut corners where…
Aug 27 2017
Create Your Social Media Marketing Plan
Let’s face it, social media isn’t as easy as you thought it would be when you started.
Social media can be a great marketing tool, however it’s easier said than done. I know you’ve probably thought that you would create your account and start making posts, your followers would just find…
May 26 2017
As a designer I tend to read a lot of different articles from a lot of sources to stay on top of trends but there’s one trend that just makes me cringe. I know most industries struggle with this but the rise of technology and the ease of entry has really lessened the value placed…
Jan 25 2017
Everyone recognizes big names when they see them but most smaller businesses don’t understand how those brands got to where they are and why branding was such an important step for them.
When you’re just starting out it may seem like a daunting task. Branding has been viewed as just another item to add to your to…