Jul 13 2017
If you’re on social media as much as I am you’ve probably noticed your followers and engagement numbers fluctuating sporadically from time to time. Just when you think you have things figured out they go and change their algorithm’s!
Many of you work so hard to build up your following. You make sure you’re creating content…
Jun 05 2017
Over the years I’ve been reading and following many marketers, designers and businesses to stay on top of trends. As a marketer and designer, I’ve even attended a couple of marketing conferences but being in the Youngstown, Ohio area, I’ve always had to travel to larger cities to attend. This is always a little tough…
May 26 2017
As a designer I tend to read a lot of different articles from a lot of sources to stay on top of trends but there’s one trend that just makes me cringe. I know most industries struggle with this but the rise of technology and the ease of entry has really lessened the value placed…
Apr 25 2017
If you’re just starting out in the social media world you’re probably checking your social accounts on a daily (hourly) basis trying to see how many new followers you have. Let me tell you right now that number isn’t as important as you think.
Yes, you want a good following but take a look at your…
Feb 03 2017
Do you find yourself trying to cull leads? Trying to increase sales? Or even re-engaging with past clients?
A drip marketing campaign might be just the thing your business needs.
Many business owners may not fully understand how a drip marketing campaign works and some may not have even heard of the term before. A drip marketing…
Jan 25 2017
Everyone recognizes big names when they see them but most smaller businesses don’t understand how those brands got to where they are and why branding was such an important step for them.
When you’re just starting out it may seem like a daunting task. Branding has been viewed as just another item to add to your to…
Dec 30 2016
Only a few days remain of 2016, as I reflect on the year past I find myself creating new goals to accomplish in the coming year.
There were many accomplishments and a lot of growth. Half of the fun is going with the flow to see what arises and some of the things that occurred over…
Oct 21 2016
You may not always want to stand out in a crowd, however, if you’re in the social media world that is exactly what you’re trying to do and it’s not always easy. One way to help you stand out is to create social media graphics that are quick and to the point.
I love design and…
Sep 27 2016
Social media is one of those things that seems so easy at first but as you start to delve in it becomes more complex. It’s very easy to post what you did that day or what you had for breakfast but if you want a structured feed that is cohesive and informative to your followers…
Aug 29 2016
As blogging becomes increasingly popular it also becomes harder to be heard. Writing a great blog will increase your visibility through SEO and inadvertently grow your audience. By doing these two things you will increase your odds of a successful business.
Here are my tips on writing a great blog that will keep people coming back, as…